Leads that don't convert: what to do with them?
Mar 16, 2024 9:16:10 GMT
Post by account_disabled on Mar 16, 2024 9:16:10 GMT
You may have already heard that abandoning a large proportion of leads is part of the marketing strategy , right? But the reality is that most managers would like to understand who these leads are that don't convert and how it is possible to change this reality.
If you are one of those professionals who wants to optimize your business’s conversion rates, stay with us! In this post, we will show you the main reasons why leads abandon your funnel, presenting tips to help increase the conversion rate. Check out!
Leads that don't convert are those who showed some interest in your content, products or services, whether by signing up for an email list or downloading an e-book , but never turned into real buyers for your company.
Although these users are part of the results of any AQB Directory marketing strategy, if this number is too high in relation to sales conversions, it is time to find the error and rethink your actions.
E-mail marketing
Learn now how to correctly create an email marketing and beat the competition
When we talk about Inbound Marketing strategies , everything can be measured and has a specific reason for happening. Therefore, if your leads are not being converted into customers, there is something wrong in your process that is generating mass abandonment. The main reasons that lead a lead to abandon a sales funnel are listed below.
Objections
As the name suggests, objections are related to “excuses”, or reasons that lead your potential customer not to buy. For example, payment methods, delivery time, among other things.
Ideal time to buy
Your company is always ready to sell, right? But the customer is not always ready to buy! And you need to understand what the ideal time to buy is and respect that. Otherwise, it is possible that the lead will give up on the process.
Lack of perception of value
Price and value are different things. When the lead does not perceive value in the products or services you are offering, this influences their decision and the chances are high that they will not pay the price charged. The lead doesn't convert because they don't see the purchase as a worthwhile deal.
If you are one of those professionals who wants to optimize your business’s conversion rates, stay with us! In this post, we will show you the main reasons why leads abandon your funnel, presenting tips to help increase the conversion rate. Check out!
Leads that don't convert are those who showed some interest in your content, products or services, whether by signing up for an email list or downloading an e-book , but never turned into real buyers for your company.
Although these users are part of the results of any AQB Directory marketing strategy, if this number is too high in relation to sales conversions, it is time to find the error and rethink your actions.
E-mail marketing
Learn now how to correctly create an email marketing and beat the competition
When we talk about Inbound Marketing strategies , everything can be measured and has a specific reason for happening. Therefore, if your leads are not being converted into customers, there is something wrong in your process that is generating mass abandonment. The main reasons that lead a lead to abandon a sales funnel are listed below.
Objections
As the name suggests, objections are related to “excuses”, or reasons that lead your potential customer not to buy. For example, payment methods, delivery time, among other things.
Ideal time to buy
Your company is always ready to sell, right? But the customer is not always ready to buy! And you need to understand what the ideal time to buy is and respect that. Otherwise, it is possible that the lead will give up on the process.
Lack of perception of value
Price and value are different things. When the lead does not perceive value in the products or services you are offering, this influences their decision and the chances are high that they will not pay the price charged. The lead doesn't convert because they don't see the purchase as a worthwhile deal.