INBOUND MARKETING IS
Feb 28, 2024 10:59:24 GMT
Post by account_disabled on Feb 28, 2024 10:59:24 GMT
The by Mara Fernanda Toro NOT A FAD IT IS A BASIS FOR GROWTH Posted by Gene David Nieves TYPES OF LEAD NURTURING CAMPAIGNS Published on May by Ana Paula Cuervo The main objective of a lead nurturing campaign is to establish valuable relationships with customers. It is about accompanying leads throughout the entire purchasing process from when they convert until we secure the sale and subsequently continuing to take care of the relationship to encourage future purchases. SHARE Through various types of campaigns and with the help of marketing automation relevant content is sent at the right time and following a sequence. Below we show you types of Lead Nurturing campaigns.
Engagement campaigns Its objective is to obtain the loyalty of our leads and position ourselves. If you are a new customer we will deploy a welcome campaign in C Level Contact List which we thank you for being interested in us we remind you of the reasons why you converted and we give you some information. We will use a reminder campaign so that those leads who are not yet ready to buy do not forget about the brand. This campaign takes time and the ideal means to develop it are blog posts webinars infographics newsletters or white papers. An engagement campaign is for those leads that went cold at some point in the purchasing process and are inactive.
We will remind them that we are there for them and why they decided to share their information with us at some point. Lead Nurturing Campaign Types . Educational campaigns It is about giving the lead relevant information about what they have shown interest in. These types of campaigns can be focused on the product in which we will talk about the attributes and advantages of the product in which the lead is interested. Testimonials clinical cases and whitepapers with detailed information can be used. We can also focus on the competition making.
Engagement campaigns Its objective is to obtain the loyalty of our leads and position ourselves. If you are a new customer we will deploy a welcome campaign in C Level Contact List which we thank you for being interested in us we remind you of the reasons why you converted and we give you some information. We will use a reminder campaign so that those leads who are not yet ready to buy do not forget about the brand. This campaign takes time and the ideal means to develop it are blog posts webinars infographics newsletters or white papers. An engagement campaign is for those leads that went cold at some point in the purchasing process and are inactive.
We will remind them that we are there for them and why they decided to share their information with us at some point. Lead Nurturing Campaign Types . Educational campaigns It is about giving the lead relevant information about what they have shown interest in. These types of campaigns can be focused on the product in which we will talk about the attributes and advantages of the product in which the lead is interested. Testimonials clinical cases and whitepapers with detailed information can be used. We can also focus on the competition making.