Maybe they visited a review site like
Jan 9, 2024 5:41:33 GMT
Post by arfantseo501 on Jan 9, 2024 5:41:33 GMT
You want to take every touchpoint into account so you don’t miss an interesting moment of intervention or opportunity to improve your persona’s experience with your company. This step seems dreadful at first because there’s an endless stream of touchpoint possibilities which is why I have a trick for you. Put yourself in your persona’s shoes—or in this case—their trackpad. With your persona hat on ask yourself the following questions Where do I go and how do I get there when.
I have a problem your company solves Where do I go and how do I get there when I discover the solution that will solve my problem Where do I go and how do I get there when I make my solution purchase decision Where do I go and how do I get there when I need support or something else from the business after I make the purchase Country Email List It would probably be easiest and most effective to ask these questions to current customers though. Try to set up one on one interviews. Or again use a tool like Hotjar to record your site visitors and see how they’re experiencing your site firsthand. Find your persona’s touchpoints and brain dump a list of all the potential ways they may be in touch with your business. Here’s a few ideas to jumpstart your brainstorming Before they land on your website How did they find it What did they Google to reach your site Maybe they discovered you by ads—on social media or via Google.
Or perhaps they reached your website from a link in another site’s blog post. Yelp and you had good reviews. While they’re on your website What are they doing onsite What pages and in what order are they clicking on How long do they stay on each page After they’ve decided to purchase on your website What’s the purchase experience like How many pages do they have to go through to get what they want Did you email them after How much information does your buying process require users to complete Advanced Tips Behavior Flow Report If your website has Google Analytics installed and it has a good amount of data consider creating a behavior flow report which visualizes how visitors move through your site—from one page or event to the next.
I have a problem your company solves Where do I go and how do I get there when I discover the solution that will solve my problem Where do I go and how do I get there when I make my solution purchase decision Where do I go and how do I get there when I need support or something else from the business after I make the purchase Country Email List It would probably be easiest and most effective to ask these questions to current customers though. Try to set up one on one interviews. Or again use a tool like Hotjar to record your site visitors and see how they’re experiencing your site firsthand. Find your persona’s touchpoints and brain dump a list of all the potential ways they may be in touch with your business. Here’s a few ideas to jumpstart your brainstorming Before they land on your website How did they find it What did they Google to reach your site Maybe they discovered you by ads—on social media or via Google.
Or perhaps they reached your website from a link in another site’s blog post. Yelp and you had good reviews. While they’re on your website What are they doing onsite What pages and in what order are they clicking on How long do they stay on each page After they’ve decided to purchase on your website What’s the purchase experience like How many pages do they have to go through to get what they want Did you email them after How much information does your buying process require users to complete Advanced Tips Behavior Flow Report If your website has Google Analytics installed and it has a good amount of data consider creating a behavior flow report which visualizes how visitors move through your site—from one page or event to the next.